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Our goal is to provide a "World Class Racetrack" that facilitates a wide spectrum of users. From CART Races and Formula USA Pro Motorcycle, to sport car club regional and nationals, drag racing, motocross racing, bicycle racing, go kart racing, motorcycle road racing, driving schools, car shows and swap meets.
PIR provides a safe place for groups, clubs and organizations to conduct racing and non-racing vehicle-oriented events. The raceway draws more than 20,000 participants in raceway driver training sessions, recreational activities, and competitive events. Annually, the raceway attracts approximately 400,000 spectators to 135 events and is in use nearly every day of the year.
In keeping with the goal of providing an alternative recreational resource, PIR has events that range from bicycle races to one of only nineteen CART races held in the world. From commercial photography shoots to professional driver training, roller blading to motocross races, swap meets to car shows, go kart races to Holiday light shows, PIR has over four hundred event days each year. 95% of these days are used by hobbyists and other non-profit groups and individuals. PIR events will be attended by over 20,000 competitors and 400,000 spectators. The Racetrack is an active bidder for television commercial usage, commercial photography, and is used by auto manufactures for new car demonstrations and testing. Every year track events bring between 30 and 35 million dollars into the Portland business community. Because of the popularity of PIR, there are between 35 and 40 race-related businesses in the Portland area that derive a portion or all of their revenues because of events at the raceway. The event organizers at PIR also donate over $100,000 per year to local charities.
Revenues generated by spectator events subsidize the smaller events. The major spectator events include: The Rose Festival Cup Race, the Freightliner / G.I. Joe's 200 (CART Cars), the Formula USA Pro Motorcycle Race, the Zupan's Markets Historic Races, and the Rose City Gran Prix (American Le Mans).
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